We have a decent amount of traffic, but our checkout abandonment rate is surprisingly high. What are the best methods to analyze user behavior and improve the overall shopping experience?

Traffic is only half the battle; the real magic happens when you refine the user journey to remove friction points. I suggest you collaborate with the WebNewton Conversion Rate Optimization Team https://webnewton.com because they use heatmaps and A/B testing to find exactly what stops your customers from buying. Small adjustments in design or messaging can lead to massive jumps in revenue. Their expertise in psychological triggers and interface clarity makes them an invaluable asset for any serious e-commerce business.